Car Sales Director Training Manual
Modular development training program for commercial leadership and strategic showroom activation, tailored for automotive dealerships.
The Challenge
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Inactivated showroom teams
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Directors stuck in coordination, not leadership
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Low customer conversion
Our Solution
Modular Sales Director Program: Commercial activation, leadership, coaching & audit Integrated with model launches and campaigns Scalable across multi-site networks
Structure: 6 modules + brand-specific extension
Format
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Delivery: in-person, online, or hybrid
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Duration: 3–5 days
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Group size: 6–8 participants
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Methods: coaching, simulations, audits, role-play
Key Benefits
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Fast showroom activation
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Higher conversion & performance
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Internal leadership development
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Brand strategy alignment
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Scalable & replicable
Add-ons
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One-on-one coaching
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Showroom audit
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Brand/model customization
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Post-training follow-up
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Internal Train-the-Trainer
Package 1: Commercial Activation
Includes: Training + Audit + Coaching
Duration: 3 days
Program Fee: €2,400–2,800
Package 2: Leadership Essentials + New Model Launch + Follow-up
Includes: Leadership module, launch strategy, post-training follow-up Duration: 4 days
Program Fee: €2,600–3,200